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Haleon To Build Oral Care Manufacturing Site in Shanghai

Tweaks Parodontax toothpaste formula and retail strategy for the local market.

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By: Christine Esposito

Editor-in-Chief

Haleon wants to own a larger share on the Chinese oral health market.

Haleon will build a new oral health manufacturing site in Shanghai, China. The facility will support the expansion of its oral care portfolio, including global brands Sensodyne and Parodontax, into China’s fast-growing tier 2 and tier 3 cities. The £65 million investment will strengthen its manufacturing footprint in the country and put it in place to capture long-term growth in the dynamic market, said Haleon. China’s gum health market is the largest in the world, valued at approximately ...

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